How to Price Resin & Candle Products (Perfect for Beginners)
One of the biggest challenges for resin artists and candle makers is pricing.
Most beginners are confused:
- “How much should I charge?”
- “What if customers say it’s too expensive?”
- “How do other sellers decide price?”
- “How do I calculate profit?”
This guide breaks everything into simple steps so beginners can confidently price their products — whether it’s a resin coaster or a scented candle.
Let’s start.
⭐ Why Pricing Is Difficult for Beginners
Because beginners tend to price emotionally:
❌ “I’m new, so I should sell cheap.”
❌ “People won’t pay much.”
❌ “Let me just calculate material cost and add ₹20.”
These are the reasons most makers never grow.
You need logical, business-based pricing — NOT emotional pricing.
⭐ The Golden Rule of Pricing
Every product should cover:
- Material Cost
- Labour Cost
- Packaging Cost
- Overhead Cost (electricity, tools, rent, etc.)
- Profit Margin
So pricing formula becomes:
✅ PRICE = Total Cost + Profit
Let’s break it down for resin & candle makers.
⭐ Step 1: Calculate Material Cost
For Resin Products
Include:
- epoxy resin + hardener
- pigments
- glitters / foils
- mold usage cost
- protective spray (if used)
Example for a coaster:
Resin: ₹40
Pigment: ₹10
Glitter: ₹5
Mold usage: ₹5
Material cost = ₹60
For Candle Products
Include:
- wax
- wick
- fragrance oil
- jar / container
- dye
Example for a soy candle:
Wax: ₹30
Wick: ₹5
Fragrance: ₹10
Jar: ₹20
Dye: ₹5
Material cost = ₹70
⭐ Step 2: Add Labour Cost
Even if you work alone, your time has VALUE.
Ask yourself:
- How long did it take?
- How much is your time worth per hour?
Set a beginner hourly rate:
👉 ₹100 – ₹200 per hour
If you spent 30 minutes:
Labour = ₹50 – ₹100
⭐ Step 3: Add Packaging Cost
Beginners often forget this.
Include:
- bubble wrap
- butter paper
- box
- branding stickers or cards
- tape
Example:
₹10–₹25 per product
⭐ Step 4: Add Overhead Cost
Overheads include:
- Electricity
- Tools and molds (spread over time)
- Website/App fees
- Rent (if any)
- Fuel for delivery
A simple way to calculate overhead:
👉 Add 10% of material cost as overhead.
Example:
Material = ₹60
Overhead = ₹6
⭐ Step 5: Add Profit Margin
Do NOT sell without profit.
Minimum recommended profit:
👉 30% for beginners
👉 50–80% for growing small businesses
👉 100–150% for premium handmade items
Handmade products deserve premium pricing.
⭐ Let’s Calculate a Real Example
Example 1: Resin Coaster
Material: ₹60
Labour: ₹60
Packaging: ₹15
Overhead: ₹6
Total Cost = ₹141
Profit (40%) = ₹56
Final Selling Price = ₹197 → Round to ₹199
Example 2: Soy Scented Candle
Material: ₹70
Labour: ₹60
Packaging: ₹20
Overhead: ₹7
Total Cost = ₹157
Profit (50%) = ₹78
Final Selling Price = ₹235 → Round to ₹249
⭐ Most Beginners Make These Mistakes
❌ 1. Selling too cheap
You kill your business before it grows.
❌ 2. Not paying themselves
Your time has VALUE.
❌ 3. Copying other sellers
They may be underpricing too.
❌ 4. Not calculating packaging
It reduces profit without warning.
❌ 5. Forgetting profit margin
Your business must earn to sustain.
⭐ Premium Pricing Strategy (When You Get Better)
Once your finishing improves and you have repeat customers, use this:
Premium Price = Total Cost × 2 to 3
Yes — 200% to 300% markup.
People pay for quality and uniqueness.
⭐ When Should You Increase Your Prices?
Increase price if:
- You are consistently getting orders
- People say “your finishing is amazing”
- You are spending more time making orders
- You are unable to handle demand
- You upgraded to better materials
- Your brand is growing
Most sellers wait too long.
Raise price confidently.
⭐ Where to Buy Resin & Candle Materials in Gurgaon
For beginners who need reliable materials:
⭐ Precious Arts by Sonal
Resin & Candle Raw Material Supplier – Gurgaon
6000+ SKUs
Budget-friendly for new artists
Local store + PAN India delivery
We provide:
- Resin
- Pigments
- Silicone molds
- Wax (soy / paraffin / gel)
- Wicks
- Fragrance oils
- Jars
- Tools & accessories
Everything in one place, so beginners don’t get confused.
⭐ Final Advice
Pricing becomes easy when you follow a formula.
Don’t guess.
Don’t sell cheap because you’re a beginner.
And never forget:
👉 Handmade is premium. Price with confidence.
